On May 25, 2018, the new EU General Data Protection Regulation (better known as GDPR) comes into effect, and I'm quite worried about how this will impact publishers because most don't seem to be even close to compliant.
The problem with GDPR is that most publishers see it as an IT/administrative burden. They think the only thing they need to do is set up some databases and do some other IT things ... and then redesign their privacy page.
What I'm not seeing, however, is any real change to the way publishers use data, the business models they have that rely on data, or any consideration as to what impact this will have on their editorial strategies.
So, in this article, I'm going to talk about GDPR as a concept in relation to media trends, and consider what this means for your editorial strategies. I hope I can help you realize just how big a change this actually is.
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