@vesterby @pedrodias Indeed, but airlines wouldn't be able to sell as many priority deals if they make boarding too painless, I guess.
So I'm guessing, the reason why we have been trying to, and still are trying, is because humans at gates find it hard to comply. It's easy to confirm on any flight (:
easyJet and Gatwick airport has been trialling a new boarding process: https://
Result is that nobody needs to wonder about who is boarding when from where and in which order. I should've taken some photos, but boarding went so fast I didn't have time to get some. Everybody liked that.
Schiphol provided an example of good boarding process. Area at gate big enough to accommodate all passengers. Clearly marked lines for priority and regular mortal flyers, and finally, info over PA about boarding procedure 10mins in advance. This was a @klm flight.